The students wondered what the pillow meant to us in the corona time of uncertainty. Either as a symbol of comfort and homeliness at home, or shelter and consolation. During the time of forced confinement between the four walls, our living space gained in importance significantly. They researched the concept of “cocooning” *. For the project they analyzed pillows on the Slovenian and foreign markets. They designed their starting points for their own collection of pillows according to the purpose, target group, technical implementation and sales potential.
* "Cocooning means staying in your home, isolated from perceived danger, instead of going out. The term was coined in 1981 by Faith Popcorn, a trend forecaster and marketing consultant. It is used in social science marketing, parenting, forecasting economic trends, self-help, religion." / Source: Wikipedia.
Photography: Maša Pirc/BIEN 2021
