Project WAKE UP! refers to the 100th anniversary of the birth of the German artist Joseph Beuys, which we celebrate in 2021. As Joseph Beuys commented in his works on the environmental, social and political aspects of the society in which he created, so are the students. The students of various fields (Interior Design, Textiles and Clothing, Visual Communications and Design Management) are in the form of a “tote bag” visually presenting their views of contemporary social circumstances. They are inspired by various works of art by Joseph Beuys, which they visually reinterpreted or summarized their substantive message. Design solutions include diverse approaches to materiality, the use of visual elements, and meaning in the conveyed message of solutions. The results of the thesis show a rich number of answers to contemporary social challenges that students have developed and designed in their original conceptual authorial works.
Photography: Maša Pric
